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Just how much ordinary business is conducted via anintroduction by way of stamp collecting is beyond telling.But most certainly every salesman knows that he cannotsell anything unless he first can meet his prospectiveclient on some common ground. If you have something to sell and your prospective client is "difficult," find out ifhe is a stamp collector. If he is, your course is clearlyindicated. Become a collector yourself. Don't try to bluffit. Get right into it and become a dyed-in-the-wool en-thusiast. Your reward will be twofold. You will havefound one of the world's most engaging hobbies and yourdifficult client will soon seek you out. |
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